Company Introduction

In October 2023, Mr. Kawai Shin, CEO of Kawai Pharmaceutical Co., Ltd., was interviewed by the monthly business magazine "Kouwa Keiei Juku." During the interview, Mr. Kawai discussed the company's OEM philosophy—"fast, high-quality, fair pricing, and small lot production"—and its cutting-edge regenerative medicine technologies, which have garnered significant attention in the industry. The company's flagship brand, "VieMax (Ikihada)," has been a long-selling product for over a decade. Mr. Kawai, at 45 years old, leads the company with a strong commitment to research and development, focusing on high-quality cosmetic products. The name "VieMax" combines the French word "Vie" (life) and the English word "Max" (maximum), embodying the company's motto: "We want everyone to attain beauty and richness and live the 'best life' possible." This philosophy drives the young entrepreneur to continue striving for excellence. The "VieMax (Ikihada)" series includes skincare products, cosmetics, and health supplements designed to invigorate skin cells from the outside and promote the renewal and metabolism of body cells from the inside. By maintaining beautiful skin and promoting health, the company aims to deliver long-lasting wellness to its customers. Supporting a beautiful and healthy life is the ultimate goal of VieMax.

The company has always regarded product quality as the lifeblood of corporate development. From breeding silkworms to processing silk and subsequent essence production, every step undergoes multiple rigorous inspections and controls. The on-site management of the production line strictly adheres to operational rules to ensure the products can withstand market tests and earn the trust of consumers.

Kawai Pharmaceutical Co., Ltd. adheres to the "small but refined" development route, allocating all promotional and PR expenses to R&D. By relying on market reputation and consumer feedback, the company steadily expands its market share.

Through internationally renowned e-commerce platforms such as Amazon and Yahoo, VieMax Active Collagen Serum has successfully entered international markets. Besides being popular in mainland China, VieMax Active Collagen Serum has distribution channels in Hong Kong, Macau, Taiwan, Malaysia, Singapore, the United States, and Canada.
The company offers products such as Slim Enzyme Yeast, Slim Enzyme, Nucleic Acid, VieMax Active Silk Protein Masks, and the VieMax Active series to meet various care needs. These products are highly favored by both consumers and beauty salons at home and abroad.